Project Description


BEO Shopping Center, a new generation of shopping experience is a brand-new shopping center in Belgrade with over 43,000 sqm of GLA and total built-up area of 130,000 sqm. The investment of more than €110 million in this project, will serve a catchment population of more than 345,000 people within 15 minutes’ drive and become the place which will be the center of people’s lives.
The opening of BEO Shopping Center, with 3 levels and over 130 international and regional brands, is planned for the 2020. The concept of this modern shopping destination follows the latest global trends in retail with multiple open areas, lots of natural light and greenery, all in order to provide visitors the high value experience and shopping enjoyment. The modern design of the building is a conceptual result of well-known international design office Chapman Taylor based in Dusseldorf, Germany.
The BEO Shopping Center will feature a specially created tenant mix, with well-known international and regional brands, with different categories, from fashion to sports, meeting the consumer behavior and expectations. The center obtains additional content: cinema, supermarket, children’s play area, rich gastronomy offer and will be the spot where regular events take place. This investment will unify the expertise and rich experience the company has, as well as incorporate the latest global trends in the retail industry.

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