UŠĆE Shopping Center is a prime retail destination located at the confluence of the Sava and Danube Rivers – the point where the old part of Belgrade meets the new, modern business district of New Belgrade. Opened in 2009, the center covers over 45,000 m² of GLA and is home to a diverse range of anchor stores, boutiques, and dining establishments. The center features more than 140 international and regional brands, along with one of the biggest cinemas in Belgrade, a gym, a supermarket, and various other amenities that make it one of the most dominant forces in the local and regional retail market. In addition, there are around 1,200 parking spaces available on two underground levels. The center is easily accessible by public transit, with several bus routes and stations in close proximity, as well as being conveniently located near major highways for easy access by car. Thanks to a variety of shops and rich entertainment options, UŠĆE has established itself as the ultimate shopping destination in Serbia and the region.

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